we code web-based applications and experiences... put simply, we build websites using open, and inspired technologies.


How do you run three separate brands through one interface? Women’s gym and activewear brand Running Bare presented us with a juicy challenge for their three brands: Running Bare, Wahine and Rival Swimwear. They wanted one shop (for easy administration) and three experiences (for their different target markets). That said, we thought a little cross promotion wouldn’t hurt either…

We used Reditype to create the Mother of all Navigation systems. Basically, the navigation bar is aligned with the brand. On Running Bare, your whole experience is Running Bare, even down to the shopping cart. Jump to Wahine and you’re in Wahine land—again, right down to the shopping cart. Each brand’s email marketing, including Running Bare’s VIP Club, is run through iTelegraph.

Social Marketing was also part of the strategy, with twitter and Facebook accounts set up. Finally, the whole package was linked through Google Analytics to gain optimum insight into website traffic and marketing effectiveness. So if you Google “activewear", or  "gym wear”, you’ll see just how high you can rank with three brands in one…

Visit the sites: Running Bare, Wahine and Rival Swimwear.

Posted: February 3, 2011 3:07 PM by Richard Young | Tagged with: CMS e-commerce reditype rival swimwear running bare wahine